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Survey "Social Media Governance" English edition released
Despite growing investments in and increased use of social media, many companies, non-profit organizations, governmental institutions and associations in Germany, Austria and Switzerland are far from utilizing the full potential of these communication channels. This is revealed by the major empirical study “Social Media Governance 2011”, a joint research project organized by the University of Leipzig, pressesprecher magazine, and Fink & Fuchs Public Relations in Germany. The study was conducted for the second time this year, following a pilot study in 2010. http://www.ffpr.de/index.php?id=1036
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